Las vegas mall

Las Vegas mall gets sassy AI chatbot

Dive brief:

  • The Miracle Mile Shops at Planet Hollywood Resort & Casino in Las Vegas unveiled an automated intelligence named Jules conversation platform that “combines the speed and accuracy of artificial intelligence (AI) with the ease of a conversation real “. according to a press release from Miracle Mile Shops, who developed the technology with Satisfi Labs.
  • The chatbot has a “witty, sassy, ​​and trendy personality” that reflects the mall’s “chic and lively” shoppers, the companies noted. Jules converses via Facebook Messenger on buyers’ mobile devices and computers.
  • Jules is available 24h / 24 and 7/7 and is able to respond to requests for information on shopping, dining and entertainment center, as well as options for food and drink nearby, parking and security . The chatbot is location-based and can provide specific responses based on where users are in the 475,000 square foot mall.

Dive overview:

AI has a new personality: Jules, a very talkative chatbot guide, customer service resource and maybe even a confidant. Jules provides automated responses to messages sent to “Miracle Mile Shops Las Vegas” on Facebook Messenger. It is accessible anywhere and anytime Facebook Messenger is available, whether in the mall or in an office 3,000 km away. While an image of “Jules” appears with the responses of Messenger, which are dotted with emoji, service produced only text without her during a test of Retail Dive.

Chatbots using artificial intelligence are increasingly common. Research firm Gartner predicts that about 25% of customer service and support operations will use virtual assistants or chatbot technology for customer engagement by 2020. And according to a recent poll about 3000 US consumers conducted by MasterCard and Mercator, 66% of consumers now use voice assistants or chatbot by email / text and 21% make purchases via technology.

Flowers Pro has a chatbot on Facebook Messenger which includes a one-click “Buy” button, using AI and natural language processing technologies. Louis Vuitton has deployed the LV Virtual Advisor chatbot on Facebook Messenger. Both ProFlowers and Louis Vuitton use fashion technology .ai.

So what does this chatbot say? “Hey, I’m Jules, the expert of your Miracle Mile Shops. I know almost everything there is to know about my favorite place for shopping, then shoot!” He was asked, “What’s up, Jules?” The chatbot replies: “Oh, you know, I’m a girl, sitting in front of a phone, asking him to send me a message …” But what happens if a smartphone needs to be repaired inside the mall? “Are you as addicted to your devices ?? I am so guilty! The Source Electronics is exactly what you are looking for, and guess what? There are TWO locations in the Miracle Mile Shops.”

Satisfi Labs has also created AI conversation platforms for entertainment venues like arenas and zoos, according to the Las Vegas Review-Journal. “As Miracle Mile Shops continues to see an increase in foot traffic, it is important to integrate scalable and easy-to-use AI for every new visitor,” said Justine Santa Cruz, vice president of products at Satisfi Labs in the Press release. Miracle Mile Shops is a subsidiary of Institutional Mall Investors, a co-investment firm owned by Miller Capital Advisory and the California Public Employees’ Retirement System.

This is not the first use of advanced technology at the mall. In June 2017, Miracle Mile opened Tipsy Robot bar with robot bartenders, reported the Las Vegas Review-Journal. Drinks cost $ 14 each. Customers pay and then receive a QR code on their smartphone, after which the robot prepares their drink order. Tipsy Robot was created by Rino Armeni, president of Robotic Innovations.

Besides Tipsy Robot, Miracle Mile Shops at Planet Hollywood Resort & Casino has over a mile of 200 shops, restaurants and entertainment on the Las Vegas Strip, according to the press release. It also offers a “multi-million dollar” fountain show.

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