The former Park Theater is now equipped with Dolby Atmos for live musical performances.
Dolby Laboratories has partnered with MGM Resorts International to modernize the 5,200-seat theater for live music. The two companies have integrated a Dolby Atmos playback audio system designed specifically for the space by Dolby engineers. The space will primarily be used for live concerts, although it may support musicals, eSports events, and other Dolby Atmos live events.
“As we continue to grow our presence in music, Dolby Live will provide consumers with more ways to enjoy a Dolby Atmos experience while deepening and broadening our engagements with the artist community,” said Kevin Yeaman, President and CEO of Dolby.
Dolby is stepping up its advertising for Dolby Atmos with superstar campaigns featuring Olivia Rodrigo, Lizzo, Justin Bieber, The Weeknd and J Balvin.
Dolby goes behind the scenes with each artist to highlight how the enhanced listening experience increases the enjoyment of music. The Weeknd talks about his music’s unique ability to transport audiences to another song, especially with “Take My Breath”. The first Dolby Atmos campaign debuted in November 2019 at the American Music Awards with a two-minute video of Lizzo.
“Artists are rallying behind Dolby Atmos because it brings together the strongest possible connection between their stories and their fans,” said Todd Pendleton, senior vice president and chief marketing officer of Dolby. “Together, we are embarking on a journey to change the future of music.”
In theaters, Dolby Atmos can expand the use of speakers and the deployment of surround sound. This opens up new possibilities for concert halls. This is because Dolby Atmos is capable of processing up to 128 channels of sound, which can be routed to 64 individual speakers. This gives sound engineers more points for room-enveloping sound. Dolby Atmos at Home is a slightly scaled-down version of this base setup.